ZEN pumps debuted at Vietwater Ho Chi Minh 2025 in collaboration with CWI VIETNAM JOINT STOCK COMPANY, achieving significant results in deepening its presence in the Southeast Asian market

Ho Chi Ming, Vietnam - From 22 to 24 October 2025 group of companiesZEN, which specializes in the research, development and sales of high-quality pumps, successfully participated in Vietwater Ho Chi Minh 2025, one of the most influential water technology industry events in Southeast Asia. During the exhibition, ZEN worked closely with exclusive distributor CWI VIETNAM JOINT STOCK COMPANY (headquartered in Hanoi), successfully combining global product advantages with regional market knowledge and receiving a large number of applications from potential customers.

         The CWI team explained product features to visitors and offered customized solutions based on Vietnam's local needs.

At stand M07, the ZEN and CWI teams focused on presenting a carefully selected range of pumps, covering the main categories of self-pumps, stress pumps and pressure tanks. These products are not only optimized for durability taking into account the climatic conditions of Southeast Asia, but also precisely meet the water requirements for domestic water supply and industrial production. “Our products not only meet ZEN quality standards, but also integrate CWI's deep knowledge of the local market,” said a ZEN representative. The stand also promoted the official CWI website zenpump.vn, which provides an online channel for communication with customers after the exhibition.

The ZEN range of pumps was neatly displayed on the show floor, with clear labels indicating parameters, specifications and application scenarios tailored to the Southeast Asian market.

During the three days of the exhibition, the ZEN booth received a large number of visitors, including local distributors, engineering companies and industrial end users from various countries in Southeast Asia. The CWI team answered technical questions about product durability and after-sales service, while Mr. Tran (CEO of CWI) negotiated purchasing terms and regional supply cycles—a collaborative model that was widely recognized by exhibitors. By the end of the exhibition, this cooperation had received a large number of applications from potential clients, many of whom clearly expressed their intentions for future cooperation.

Mr. Tran (CEO of CWI, second from right) negotiated bulk purchasing terms with the local Vietnamese distributor, building trust through local market experience.

“This exhibition fully demonstrates the effectiveness of our cooperation,” said Mr. Tran. “Next, I will work closely with ZEN to process these applications and convert potential intent into actual orders.” For ZEN, this exhibition further confirmed the effectiveness of the regional expansion strategy - thanks to cooperation with local agents, the company can not only offer solutions tailored to needs, but also build a sustainable customer network.

The ZEN booth was constantly busy with visitors, and staff listened carefully to customer needs to prepare for further work.

Scan the QR code to visit the official website of Vietnamese partner ZEN [zenpump.vn] ​​and contact the CWI team directly.

Official ZEN Certificate of Authorization for CWI

Currently, ZEN continues to expand its global presence in the markets of Southeast Asia, South America and North Africa. Vietwater Ho Chi Minh 2025 is undoubtedly an important step in deepening regional cooperation. In the future, ZEN plans to optimize its product line based on market feedback collected during the exhibition, as well as strengthen cooperation with CWI to further develop opportunities in the Vietnamese and regional pump markets.